Porrdige Oats
A brand on a mission to make mornings not just bearable, but downright delightful, one warm bowl of oats at a time. Porridge Oats doesn’t just serve up breakfast - it’s serving sustainable life choices with a side of wit and creativity. The brand is all about giving its customers the boost they need to start the day right, while gently nudging them toward more eco-friendly choices.
Challenge
In an increasingly crowded market of health-conscious food brands, the challenge was to position Porridge in a way that made it stand out, not just as another eco-friendly option, but as a brand that blends sustainability with a sense of fun and creativity.
The task was to create a distinct visual identity that could differentiate Porridge Oat from competitors while appealing to consumers who are both environmentally responsible and enjoy a playful, light-hearted approach to healthy living.
Target Audience
Millennials & Gen X: They balance eco-consciousness with indulgence — meal-prepping by day, treating themselves by night. Saving the planet? Essential. Convenience and carbs? Equally necessary.
The “Waste Watchers”: Sustainability is their brand, but so is a good snack. They recycle religiously, hunt for ethical bargains, and indulge guilt-free — because saving the world shouldn’t be boring.
Psychographics:
Invest in quality over quick trends.
Love a good deal — without compromising ethics.
Indulge, then recycle like pros.
